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The role of innovation and sustainability in shaping the future of businesses

Innovation is key to the success of a company and its future development. But how do we make sure that our innovation processes also have a good impact on our employees, society, and the environment? By integrating sustainability into innovation.


Sustainable innovation and sustainable digital products are becoming increasingly important for organizations around the world. As societies become more environmentally conscious, it's not surprising that companies are seeking ways to contribute to a greener and better future while still achieving their business goals.



What is sustainable innovation?


Sustainable innovation means transforming the development of new products, services, and business models so they can have a positive impact on society and the environment, and also meet the needs of the present without compromising the ability of future generations to meet their own needs. In other words, it is about creating products that are environmentally friendly, but also economically viable, and socially responsible.


Why is it important for companies?


Sustainable innovation is becoming increasingly important for companies for multiple reasons. One of these reasons is that consumers are becoming more environmentally conscious and now they started to look for companies that share their values. Investing in sustainable innovation helps build trust and a strong brand reputation, attracting more clients and talent.


49% of Gen Z individuals consider these factors when choosing an employer.

Another reason is that sustainable innovation can save companies money by reducing waste, energy consumption, and resources used.


Furthermore, companies that invest in sustainability are more resilient and adapt better to difficult situations than those who don’t.


How can companies ensure they are building sustainable digital products?


To build sustainable digital products, companies need to take a holistic approach that considers all aspects of the product lifecycle, from design to production to disposal. Since it’s harder, but not impossible, to change a product after it’s launch, it is important to build with sustainability targets in mind and make sure that sustainability is integrated into the business strategy.


Here are a some steps companies can take:

  1. Conduct a sustainability audits to identify areas for improvement in their current processes.

  2. Choose eco-friendly production methods and solutions.

  3. Implement energy-saving technologies in the design and development of their products.

  4. Develop a responsible disposal program for their products at the end of their lifecycle.

It is clear by now that integrating sustainability into the core of innovation is becoming essential for any company that is seeking to grow and to be prepared for the future market trends and expectations. Business innovation and sustainability should go hand in hand. Disruptive innovation has the potential to dramatically change the economics of solutions and accelerate their delivery.


At Negebu, we help our clients take the needed step toward sustainability and innovation. From expert software development and technical support to in-depth sustainability assessments (including web accessibility and eco-friendly software), we'll be there every step of the way to ensure a successful implementation and follow-up.






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